Mulder Agency

✦ Pricing

You are hiring a team, not buying software

AI Visibility is a done-for-you managed service with a one-time setup fee and optional monthly maintenance. Ads are monthly management fees — ad spend goes directly to the platform.

You are not paying for a tool. You are hiring a team to fix your AI visibility foundation and maintain it over time.

✦ The Real Cost of Hiring

In-house marketer vs. working with us

Before comparing our pricing to a monthly software subscription, compare it to what hiring actually costs. Based on Canadian salary data, statutory payroll rates, and industry hiring benchmarks, here is what bringing on one mid-level marketer looks like — before they have run a single campaign.

$15,000

Typical recruiting fee

Contingency agencies charge 15–25% of first-year salary to fill a role (20% is the industry benchmark) — on a $75,000 salary, that is $15,000, paid only if the hire works out.

$65,000–$95,000

Typical base salary

Mid-level Marketing Manager / Digital Marketer, Canadian market. Varies by city and seniority.

+12.2%

Mandatory employer payroll cost

CPP (5.95%) + employer EI (2.28%) + minimum vacation pay (4%) on top of salary. Statutory minimum — before any benefits.

+15–20%

Benefits & overhead

Health and dental, software licenses, equipment, and management time — typically added on top of salary.

9–13 weeks
average time to fill a mid-level marketing role in Canada, from posting to accepted offer
60–90 days
typical ramp-up period before a new hire reaches full productivity

On a $75,000 salary, that is roughly $36,000 in recruiting fees, salary, and employer payroll tax paid out during the hiring and 90-day ramp-up period alone — before the hire is fully productive, and before benefits, tools, or management time are counted. Add the risk of turnover and the fact that one hire covers one skill set, and the comparison shifts fast.

Salary range: Payscale and Talent.com, Canada, 2026. Payroll rates: Canada Revenue Agency CPP and EI employer contribution rates, 2026. Time to hire: industry recruitment benchmarking reports, 2026. Recruiting fee: standard contingency search industry rate. Figures are ranges and estimates — your actual cost will vary by city, seniority, and agency.

✦ Pricing Plans

AI Visibility Managed Service pricing

You are not paying for a tool. You are hiring a team to fix your AI visibility foundation and maintain it over time.

MonthlyYearly (save ~17%)

AI Visibility Foundation

Done-for-you implementation

$990/One-time
  • Dedicated project manager assigned
  • Full AI visibility audit across all major platforms
  • Website structure and content implementation
  • Schema.org structured data build
  • llms.txt and AI crawler guidance files
  • FAQ, Q&A, and entity optimisation
  • Citations audit and listings cleanup
  • Initial review signal strategy
Get Started Now

Authority Growth

For clients who want to dominate

$890/Per Month
  • Press releases, social media publications, Directories
  • Google Business Profile optimisation
  • Content production — blogs, FAQs, guides
  • Media and authority placements
  • Forum presence — Reddit, Quora, industry boards
  • Advanced competitor intelligence
  • Brand and entity strengthening
  • AI citation testing across all platforms
Get Started Now

Monthly Maintenance

Ongoing visibility management

$490/Per Month
  • Monthly AI citation tracking report
  • Content updates — FAQs, pages, Q&A
  • Listings and citations management
  • Review monitoring and guidance
  • Competitor recommendation tracking
  • Technical maintenance and fixes
Get Started Now
Get free AI Visibility AuditNo any hidden fees payYou can cancel anytime

Pricing

Social Platform Ads pricing

Management fee only — ad spend goes directly to the platform and is not included.

MonthlyYearly (save ~17%)

Single Platform

One platform, fully managed

$597/Per Month

Ad spend is separate — paid directly to the platform. Minimum 3-month commitment.

  • Platform selection & account setup
  • Pixel & conversion tracking
  • Audience research & ad structure
  • Campaign landing page (Next.js)
  • Up to $2,000/month ad spend managed
  • Monthly performance report
Get Started

Multi-Platform

Two platforms, retargeting included

$897/Per Month

Ad spend is separate — paid directly to the platforms. Minimum 3-month commitment.

  • Everything in Single Platform
  • Second platform setup & management
  • Cross-platform retargeting sequences
  • Lookalike audience builds
  • Up to $5,000/month ad spend managed
  • Bi-weekly optimisation reviews
Get Started

CPA Model

Pay a percentage per qualified lead — no monthly management fee

$0/Management Fee

You pay an agreed percentage of each qualified lead's value. Eligibility is determined after an audit.

  • Zero monthly management fee
  • Agreed percentage per qualified lead — set before launch
  • Same campaign setup and management as Multi-Platform
  • Risk is shared — we earn when you earn
  • Requires audit and approval
Check if I qualify

Performance model

You may qualify for CPA pricing

CPA (Cost Per Acquisition) means you pay a fixed amount per qualified lead or signed client — instead of a flat monthly management fee. We carry the risk of poor results; you pay only when leads arrive. To qualify, you need a proven offer, a minimum average deal value of $1,000, and willingness to share conversion data with us. Not every business qualifies.

Learn about CPA

Pricing

Voice Assistant + Chatbot pricing

Bundle setup $577 (Voice $380 + Chatbot $197). Platform $197/month for both, or $57/month for chatbot only. Usage billed on top — $0.22/min for answered voice calls.

Setup

Both agents — fully built, trained, and deployed

$577/One-time

Voice Agent $380 · AI Chatbot $197

  • Voice agent script, phone integration & testing
  • Chatbot trained on your services, FAQs & pricing
  • Calendar booking for both agents
  • CRM integration — every lead logged automatically
  • Human hand-off configuration for both
  • 30-day monitoring & refinement period
Get Started

Platform

Both agents — hosting, support, and monitoring

$197/Per Month

Covers hosting and infrastructure for both agents. Chatbot only: $57/month.

  • Platform hosting & infrastructure (both agents)
  • Call routing & escalation management
  • 1,000 chatbot conversations/month included
  • Monthly conversation & call transcript review
  • Script refinements based on real activity
  • Performance monitoring & alerts
Get Started

Usage

Billed monthly on actual usage

$0.22/Per minute (voice)

Voice: $0.22/min answered. Chatbot: per symbol on advanced model usage.

  • Voice: charged only for answered call minutes
  • No charge for missed or unanswered calls
  • Chatbot: per-symbol billing on AI model usage
  • Usage report included in every monthly review
  • Volume discounts available at scale
Ask us about volume

Pricing

Business Automation pricing

Fixed project fees based on scope. Discovery call required for Advanced — nothing is estimated without understanding your systems first.

Simple

One CRM, 1–2 lead sources, basic notifications

$1,000–$2,500/CAD

Defined scope, fixed price. Confirmed in discovery before build begins.

  • CRM setup and configuration
  • 1–2 lead source integrations
  • Basic lead notification workflows
  • Contact form → CRM pipeline
  • Setup documentation
Get Started

Medium

Multi-source leads, follow-up sequences, integrations

$2,500–$6,000/CAD

Fixed core fee + hourly rate for edge cases. All hours estimated and approved before work begins.

  • Everything in Simple
  • Multi-source lead routing
  • Automated follow-up email/SMS sequences
  • CRM + calendar + booking integrations
  • Review collection automation
  • Bi-weekly check-in during build
Get Started

Advanced

ERP sync, custom APIs, complex migrations

$6,000–$15,000+/CAD

Discovery required before any estimate. Scope defines the price — nothing starts without your sign-off.

  • Everything in Medium
  • ERP or third-party API integrations
  • Custom workflow logic and branching
  • Data migration from existing systems
  • Staff training and handoff
  • Ongoing support retainer available
Book Discovery

✦ Get a quote

Book a free audit call

We scope every engagement on the call. Tell us what service you're interested in and we'll give you an exact number.

No contracts · No hidden fees · Response within 24 hours